Social media ad sales have exploded exponentially in the past two years and is expected to pass $11 billion by 2017. If you’re one of those late businesses to embrace the new wave of social trendiness, you are costing yourself money.

Well before my photography career started in college I had always been hugely influenced by design. I had a thing for huge formats. I fancied big, loud, and strong images. I craved controversy. Steven Klein and David LaChapelle were my role models.

As most of my social media followings already know, I took on fashion photography while in college and built a very strong base on it with modeling agencies and clientel from all over the United States.

However, for some reason I felt stuck with photography. Maybe it was the cheap Dallas market for