Anh Studio approached Critical Launch with the idea of re-branding their logo for their growing photography business. They wanted something that was simple, straight to the point, and vibrant. They wanted a logo that helped identify them in a whole new way to a much younger audience. With that creative brief in mind we started to concept several different ideas. We knew we wanted to play with the letter A and S to create a wordmark.
After several weeks of drafting, Critical Launch presented a few concepts to Anh Studio. We had ideas that ranged from rounded marks to a more linear design. A few nights later we all decided on the art style of the selected logo. It was definitely straight to the point and simple like the client wanted. Our only job now was to find or create a font that best represented Anh as an individual. He’s a tall and skinny fella — and we just knew the Ostrich font was the best fit for him.
Above is the new logo and business card print design for Anh Studio.