What Dreams May Come

Two years ago this month, I set out on a journey to put all of my passion and talent into one place: Critical Launch®. As most entrepreneurs will admit, this was uncharted territory, and I relied heavily on my friends, family and close connections to help in my start-up.


Like most new brands, we have experienced our fair share of roadblocks and hurdles. This year, we defended ourselves against a competing brand who questioned our trademark and identity. We were diligent in our research and response, and used the same strategies and expertise that we employ to all of our clients on the daily. We won that battle.

Thanks to you, our operation has grown tremendously – more than we could have ever imagined. We proudly represent multi-million dollar firms now, alongside the mom-and-pop shops that believed in us from the very beginning. We pride ourselves at being in the forefront of an ever-evolving digital world, and we strive to help our clients push through the countless competitors in this digitally-crowded world.

We value the work that we deliver, and most importantly we value you. From our humble creative family to yours, I sincerely thank you for your patronage and look forward to our continued work in managing your global brand.


Tracy Nanthavongsa, Creative Director

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