Most Americans shop online– 8/10 in fact as a Pew Research Center study has found. “Despite this, 46% of small businesses do not have a website and 35% feel that their operation is simply too small to warrant a website” (, “Small Business Statistics”).

We all know that no matter how small your business is, it is never too small to have an online presence. As we’ve gone over in our piece about Hyper Local Marketing, there have been massive spikes in searches that include the phrase, “near me.”

The opening of the new Museum of Failure in Los Angeles got us thinking about why marketing and public relations are so important– at first we were going to write an analytical piece pulling from scholarly sources about why startups need to retain a marketing and PR firm.

However, that seemed a little dry for the week after New Year’s Eve. Therefore, as a gift to our readers, we’ve created a piece over the greatest marketing disasters of all time, because everybody loves a good trainwreck – (and that’s not just a metaphor).