The opening of the new Museum of Failure in Los Angeles got us thinking about why marketing and public relations are so important– at first we were going to write an analytical piece pulling from scholarly sources about why startups need to retain a marketing and PR firm.

However, that seemed a little dry for the week after New Year’s Eve. Therefore, as a gift to our readers, we’ve created a piece over the greatest marketing disasters of all time, because everybody loves a good trainwreck – (and that’s not just a metaphor).

Creatives are hired to do just that…to create. In most cases, clients will approach us with some glimmer of what they are trying to accomplish, with very little detail or strategy. They see the end result, but cannot envision the path to get them there. It is our job to carry that basic idea into a distinctive, strategic marketing and advertising campaign.