Creatives are hired to do just that…to create. In most cases, clients will approach us with some glimmer of what they are trying to accomplish, with very little detail or strategy. They see the end result, but cannot envision the path to get them there. It is our job to carry that basic idea into a distinctive, strategic marketing and advertising campaign.
Your logo design, your marketing strategy, your advertising campaign — they’re not something that just pop out of the ground. Businesses may create different ad campaigns based on different seasons, but does the styling of the final product ever change? Usually not.
Social media ad sales have exploded exponentially in the past two years and is expected to pass $11 billion by 2017. If you’re one of those late businesses to embrace the new wave of social trendiness, you are costing yourself money.