When people refer to branding, they are usually referring to the emotional connection associated with the business. The best branding efforts can yield a sense of trust, sincerity, love, and most importantly, customer loyalty.
Anh Studio approached Critical Launch with the idea of re-branding their logo for their growing photography business. They wanted something that was simple, straight to the point, and vibrant. They wanted a logo that helped identify them in a whole new way to a much younger audience.
Your logo design, your marketing strategy, your advertising campaign — they’re not something that just pop out of the ground. Businesses may create different ad campaigns based on different seasons, but does the styling of the final product ever change? Usually not.