A tone deaf truck ad, a weird Diet Coke placement, lots of ads that went for humor, a few that went for the emotional jugular, but a whole lotta boring at this year’s Superbowl. However one theme in particular stood out, (other than the fact that this year’s crop of ads were pretty lame)– this year’s ads tended to skirt politics and shoot for straightforward laughs.
Millennials are the United States’ largest age group. At about 75-80 million they are a fourth of the country’s total population and yet very few companies are properly targeting them. The rampant stereotypes and misnomers about the group are the biggest reasons why. Here’s some background.
There are a lot of opinions on millennials out there, and very few of them are positive. Even millennials can be hard on their own generational cohorts, though one would suggest that this is most likely due to an innate human desire to feel ‘special’ or ‘unique’ which makes us more likely to state things like, “why is my generation so lazy, I work very hard.” It’s because we want to believe we work harder than our peers.