Two years ago this month, I set out on a journey to put all of my passion and talent into one place: Critical Launch®. As most entrepreneurs will admit, this was uncharted territory, and I relied heavily on my friends, family and close connections to help in my start-up.


Like most new brands, we have experienced our fair share of roadblocks and hurdles. This year, we defended ourselves against a competing brand who questioned our trademark and identity. We were diligent in our research and response, and used the same strategies and expertise that we employ to