Snapchat has been a technology darling for a few years now— or at least it was. The company was innovative and forward thinking, so much so that Facebook and Instagram— the true juggernauts of social media, started to blatantly copy the app. One could only wonder whether or not the little David would be able to win against the thieving Goliaths.
The company has been working on a revamp of the app’s interface for all of last quarter. It tested a beta for months and has obviously put a lot of time, thought and money into its latest endeavor. After