We're an advertising + marketing agency with big dreams. We imagine, create and manage your brand in a new digital world. We create unique experiences that build better business, grow brands and make people’s lives better. Our client line-up include restauranteurs, doctors, government agencies, and rising-star politicians all across Texas.
In today’s age, advertising is much more than slogans and billboards. Brands must create a unique personality and voice, or risk getting lost in the shuffle. Not even sure where to start? Critical Launch can develop an advertising strategy for your campaign to ensure that your online and print advertising will flow seamlessly.
Many people believe that a brand identity is just a slogan, a logo and a handful of colors. However, this doesn’t even begin to scratch the surface of emotion that is required for successful branding. Your customers define and in large part own your brand, and therefore the basis for any strategic planning in this area needs to come from a fundamental understanding of who you are targeting and what they are after.
We don't just create brands, we give it life and meaning.
Meeting marketing objectives is hard enough. Trying to please the online masses at the same time can get a little overwhelming. Social media will easily get left behind even though it’s essential to your success!
Our social media team are experts at customer engagement. We'll develop your accounts, create engaging content that represents your brand, and manage your social voice.
Sometimes brands make missteps. A course of action they believe will further their image actual damages it with the public savagely going after the brand across multiple platforms.
Our agency does extensive research and planning to prevent this from ever happening. And on top of prevention, we have contingency plans for how to mitigate a crisis if one ever does start brewing.
We believe websites are not a project, but a research-driven marketing tool. A website isn’t just a pretty design – we build websites that work and drive our clients’ businesses.
Is a website necessary for your line of business? Absolutely.
El Padrino Mexican Grill has been a long time client of Critical Launch, well before we were even formed. El Padrino is a little chic taco stand with two locations based in the heart of Oak Cliff, Texas. El Padrino has long been a partner and sponsor in its community effort to go against the long standing legislation regarding immigration reform and civil liberties.
I think not only are you a young innovative mind, but you understand the end concept that the client is wishing to achieve. You understand what the customer is asking for even before they ask it.
Critical Launch is available around the clock for those last minute needs. They’ve gone above and beyond to service my marketing needs for my business.
I cannot wait to meet you to personally show my appreciation for a job well done. You went above and beyond and I couldn’t be more pleased with the end result – not to mention the startling increase of page views. It is simply amazing.