We're an advertising + marketing agency with big dreams. We imagine, create and manage your brand in a new digital world. We create unique experiences that build better business, grow brands and make people’s lives better. Our client line-up include restauranteurs, doctors, government agencies, and rising-star politicians all across Texas.

Advertising + Strategy

Advertising extends way beyond placing a billboard or TV commercial. The art of advertising involves placing relevant material for the mass audience at a time that is best for them.

Not even sure where to start? Critical Launch can develop an advertising strategy for your campaign to ensure that your online and print advertising will flow seamlessly.

Marketing for the World

Creating a brand that your consumers will recognize is a major part of your overall awareness strategy. Creating a personality for that brand, giving it a voice, will create loyal followers for years to come. Do you understand your market? Do you know who your competitors are?

We don't just create brands, we give it life and meaning.

Let's Start Creating!

You got an awesome business plan - the amazing idea to make it all happen. Critical Launch can put that into motion by translating it to the digital world through web design and development, or even by creating custom mobile applications for android and iOS devices. Need help with search engine optimization? We can do that too.

We Love Making Virtual Friends

Meeting marketing objectives is hard enough. Trying to please the online masses at the same time can get a little overwhelming. Social media will easily get left behind even though it’s essential to your success!

Our social media team are experts at customer engagement. We'll develop your accounts, create engaging content that represents your brand, and manage your social voice.

Who, What, When, Where?

We are the masters of networking. It's so perfect, it's an art. We build media relationships to make you look good.

Businesses and politicians love us! We specialize in the planning and executing of press releases, crisis and reputation management, and research on public opinion. We'll occasionally stir controversy for fun as well.

Featured Works

ASI Art & Antiques Corporation

For over 18 years ASI Art has been proud to offer the most extensive collection of bronze statuary and fountains in the world. Critical Launch's founder, Tracy Nanthavongsa, actually began his endeavor into the marketing world with ASI Art. Tracy was hired when he was in high school to work part-time as a web developer. His position quickly evolved from web designing, to print marketing, product photography, to managing social media management for the growing company.

Dallas Advertising and Marketing

El Padrino Mexican Grill

El Padrino Mexican Grill has been a long time client of Critical Launch, well before we were even formed. El Padrino is a little chic taco stand with two locations based in the heart of Oak Cliff, Texas. El Padrino has long been a partner and sponsor in its community effort to go against the long standing legislation regarding immigration reform and civil liberties.

Prestige Model Management

Prestige Model Management has rapidly made its imprint in the fashion industry representing the freshest models and talent internationally. With its continual presence as a leader in model management, P.M.M. hits all aspects of the spectrum by representing women, men, children, and full-figured models while simultaneously scouting for the freshest talent globally.

With offices in New York, Los Angeles, Dallas, Chicago, and Miami, Prestige works with various high fashion clients, photographers, and other local model management firms across the country and globally to garner a variety of talent.

Publicist Prestige Model Management pmm-1

From the blog

How Brands Can Utilize Snapchat’s New Stalking Feature

Snapchat recently unleashed a new feature (creatively named Snap Map), that allow users to track their friend’s location in real-time. However, the real MVP in this release is actually the heat map that’s integrated into the map.

What’s a heat map? A tool that has long existed for UX designers for website optimization purposes, is now available for brands to take advantage of. In the world of user experience, a heat map is used to evaluate what your website visitors is clicking on the most, where, when, why, which essentially can help convert your visitor into a paying customer.

Similarly, Snapchat’s

How Brands Can Utilize Snapchat’s New Stalking Feature

What Dreams May Come

Two years ago this month, I set out on a journey to put all of my passion and talent into one place: Critical Launch®. As most entrepreneurs will admit, this was uncharted territory, and I relied heavily on my friends, family and close connections to help in my start-up.


Like most new brands, we have experienced our fair share of roadblocks and hurdles. This year, we defended ourselves against a competing brand who questioned our trademark and identity. We were diligent in our research and response, and used the same strategies and expertise that we employ to

What Dreams May Come

Consistency Builds Trust – Corporate Identity

Small sized and mid-sized businesses today must leverage branding as a process of building a corporate identity. Having an identity is only the beginning when it comes to brand development. You must also create a narrative for your brand, thereby having clear messages and delivering experiences which are aligned and consistent with your organizational goals.

Consistency Builds Trust – Corporate Identity
  • Critical Launch is available around the clock for those last minute needs. They’ve gone above and beyond to service my marketing needs for my business.

    Juan Contreras
    Juan Contreras
    El Padrino Mexican Grill
  • I think not only are you a young innovative mind, but you understand the end concept that the client is wishing to achieve. You understand what the customer is asking for even before they ask it.

    James Tate
    James Tate
    Consultant, Dallas DA
  • I cannot wait to meet you to personally show my appreciation for a job well done. You went above and beyond and I couldn’t be more pleased with the end result – not to mention the startling increase of page views. It is simply amazing.

    Debbie Denmon
    Debbie Denmon
    Director of Communications - Dallas DA