Snapchat recently unleashed a new feature (creatively named Snap Map), that allow users to track their friend’s location in real-time. However, the real MVP in this release is actually the heat map that’s integrated into the map.

What’s a heat map? A tool that has long existed for UX designers for website optimization purposes, is now available for brands to take advantage of. In the world of user experience, a heat map is used to evaluate what your website visitors is clicking on the most, where, when, why, which essentially can help convert your visitor into a paying customer.

Similarly, Snapchat’s

Two years ago this month, I set out on a journey to put all of my passion and talent into one place: Critical Launch®. As most entrepreneurs will admit, this was uncharted territory, and I relied heavily on my friends, family and close connections to help in my start-up.


Like most new brands, we have experienced our fair share of roadblocks and hurdles. This year, we defended ourselves against a competing brand who questioned our trademark and identity. We were diligent in our research and response, and used the same strategies and expertise that we employ to

Small sized and mid-sized businesses today must leverage branding as a process of building a corporate identity. Having an identity is only the beginning when it comes to brand development. You must also create a narrative for your brand, thereby having clear messages and delivering experiences which are aligned and consistent with your organizational goals.