Small sized and mid-sized businesses today must leverage branding as a process of building a corporate identity. Having an identity is only the beginning when it comes to brand development. You must also create a narrative for your brand, thereby having clear messages and delivering experiences which are aligned and consistent with your organizational goals.

Anh Studio approached Critical Launch with the idea of re-branding their logo for their growing photography business. They wanted something that was simple, straight to the point, and vibrant. They wanted a logo that helped identify them in a whole new way to a much younger audience.

Your logo design, your marketing strategy, your advertising campaign — they’re not something that just pop out of the ground. Businesses may create different ad campaigns based on different seasons, but does the styling of the final product ever change? Usually not.